Online Shop

A proud mommy-owned business stocking everything for baby and mommy.

About Smitten Baby

Smitten is a proud Mommy-owned online store based in Cape Town. I am a Mom to two amazing little boys, one fur kid and a Wife to a very busy husband. I started Smitten 5 years ago when my first little boy was born. After a difficult pregnancy and 2 early labour scares, my placenta ruptured and we nearly lost our precious little boy. I decided to stay at home with him and would do all it took to allow me to do this. I taught myself to sew on my Mother-In-law's machine and as they say the rest is history.

Smitten Baby Boutique also stocks a wide variety of products and brands created by some amazing woman and men in South Africa.

At Smitten Baby we believe in other small mommy-owned businesses. We believe in helping promote other companies products. Helping other mommies reach their dreams. And perhaps even help a mom or two stay at home with their little ones.

And yes its crazy most of the time.. Stock flying around. Tantrums on the floor (obviously my kids and not me). But I wouldn't change this for the world.

Thank you for supporting our dreams, supporting our families and our households.

"Perfect Fit"

Michelle Fourie
Thank you so much for our lovely fleece soaker! It is a favorite, so soft and comfortable... Perfect fit!

"It is beautiful"

Rina Steyn
Thank you so much for the amazing outfit you made for my daughter. It is beautiful.

"Absolutely love them!!"

Tarryn Sol
After 5 years of cloth Nappies and 3 babies I have to say that Smitten is proving to be my favorite. I started with international brands of bumgenius elemental and motherease AIO. When I started South African cloth I searched and tried many different brands for 3 years. I have had my Smitten for over a year and it is the only one that still looks brand new. It never leaks, Colour has held beautifully and elastics perfect. Absolutely love them!!

"Love the print and workmanship."

Tasneem Parker
Thank you so much Jolene for the lovely sleepy sac. My son loves it, wants to live in it lol. Love the print and workmanship. Keep it up.

Our physical shop is currently close, but our online shop is open. Orders can be collected or couriered. Even during lockdown.

Unit 4, Arum Lily Street, Durbanville Industrial Park

Arum Lily Street, Durbanville, Cape Town, Western Cape.

Business Hours

10:00 -13:00